Maddie Wang

Maddie Wang is a curious and collaborative strategist with hands-on experience in marketing, consulting, and business leadership. She combines data analysis and strategic thinking to develop actionable marketing plans and support execution in fast-paced environments.

This summer, she’s a Marketing Intern at Burger Consulting Group (BCG), where she contributes to content strategy, business development, and digital marketing initiatives. During the academic year, she leads the Institute for Student Business Education—Northwestern’s largest student-run business organization—overseeing strategy across seven branches and driving professional development opportunities in collaboration with partners like LVMH and Accenture. At CASE Consulting, Maddie managed market sizing and financial planning projects. She also led national sponsorship outreach for Mayfest Productions, raising over $43,000 for Dillo Day, the nation’s largest student-run music festival.

She is currently pursuing a B.A. in Economics and Psychology with a minor in Data Science at Northwestern University and recently completed a summer economics program at Yonsei University in Seoul.